Felicitas – Alpine Fashion, reimagined
From Salzburg to the world
Old values, new perspective.
Our roots – 90 years of experience, reimagined
with passion and commitment
Behind every piece of clothing from Felicitas is a team that approaches its work with passion and great care. From the first idea to the finished seam, collaboration, a sense of quality, and fine craftsmanship count for us. Whether design, production, customer service, or online shop, at Felicitas we work closely together as a team.
Together we have a clear goal: to create collections that embody our values and bring long-lasting joy.
Kathrin and Sebastian Proft initiated Felicitas and accompany the company's journey with high standards for materials and craftsmanship.
From Salzburg to the world
Because Felicitas is not just a brand. It is an attitude.
We believe in quality instead of transience. In beauty with depth. And in clothing that lasts.
We are excited to share a new chapter with you
Our first Felicitas store in the heart of Salzburg
A place where you can experience our collections up close, timeless fashion, natural materials, and tangible craftsmanship.
What is important to us
We make clothing that lasts.
The production is handled by selected family businesses in Ukraine, Macedonia, and Hungary. Fair conditions and high environmental standards are not extras for us, but something we take for granted.
Our Dirndl , pants, janker (heritage jacket), skirts, and blouses carry the signature of alpine tradition and are still suitable for everyday use, individual, and modern.
