Felicitas – Alpine Fashion, reimagined
From Salzburg to the world
Old values, new perspective.
Felicitas stands for a fresh perspective on alpine fashion. We come from tradition and shape the present. Our clothing combines craftsmanship, origin, and a sense of style. And it tells stories that you not only see but also feel.
Our roots – 90 years of experience, reimagined
What began in 1927 in Salzburg, we continue today. With sensitivity, attitude, and a lot of enthusiasm for the craft. Since 2021, we are writing a new story with Felicitas: of honest, high-quality, and timelessly beautiful alpine fashion.
with passion and commitment
Behind every piece of clothing from Felicitas is a team that approaches its work with passion and great care. From the first idea to the finished seam, collaboration, a sense of quality, and fine craftsmanship count for us. Whether design, production, customer service, or online shop, at Felicitas we work closely together as a team.
Together we have a clear goal: to create collections that embody our values and bring long-lasting joy.
Kathrin and Sebastian Proft initiated Felicitas and accompany the company's journey with high standards for materials and craftsmanship.
From Salzburg to the world
Our collections are created in Salzburg, in the middle of the mountains, where alpine culture is at home. We love this place. And we love looking ahead.
Because Felicitas is not just a brand. It is an attitude.
We believe in quality instead of transience. In beauty with depth. And in clothing that lasts.
Because Felicitas is not just a brand. It is an attitude.
We believe in quality instead of transience. In beauty with depth. And in clothing that lasts.
What is important to us
We make clothing that lasts.
Our pieces are created with the utmost respect for materials, people, and origin. We prefer to work with natural fibers such as cotton, linen, viscose, or modal – many of which come from Austria, Germany, or Spain.
The production is handled by selected family businesses in Ukraine, Macedonia, and Hungary. Fair conditions and high environmental standards are not extras for us, but something we take for granted.
Our Dirndl , pants, janker (heritage jacket), skirts, and blouses carry the signature of alpine tradition and are still suitable for everyday use, individual, and modern.
The production is handled by selected family businesses in Ukraine, Macedonia, and Hungary. Fair conditions and high environmental standards are not extras for us, but something we take for granted.
Our Dirndl , pants, janker (heritage jacket), skirts, and blouses carry the signature of alpine tradition and are still suitable for everyday use, individual, and modern.