We continue to tell a story that began over 90 years ago today.

With our long experience and openness to new things, we produce the most beautiful traditional costumes in the Alpine region.

Our quality sets standards and we only use the best fabrics from European suppliers. Produced in family businesses that we know personally. Certified organic whenever possible.

With a sustainable and contemporary interpretation, we open the traditional costume to the world.

h.moser becomes Felicitas for women and HANS for men.

This is our mission: 

Combining tradition and the real with modernity – that is our goal. We attach great importance to high-quality, beautiful fabrics and good craftsmanship. We achieve this through a lot of effort from our team and our production partners at affordable price points. Every season we increase our proportion of natural fibers and sustainably sourced raw materials. The collection lives and breathes traditional costume, but can always be worn in everyday life. Our jackets, skirts, shirts and dirndls radiate joy of life and put you in a good mood.